In my by no means ending quest for data on all elements of restaurant franchising, I usually come throughout lower than sincere web entrepreneurs. The newest guarantees data on gross sales figures for varied franchise organizations for the easy act of opting-in to their e-mail checklist. After all they may ship me promotional emails – all of us have to become profitable. That isn’t the difficulty. However nowhere do they really say that they’re franchise restaurant brokers. The location is about as much as appear to be an data web site.
What I wasn’t prepared for was three emails in a row (all from totally different folks!) with a promise that another person would contact me personally within the subsequent few days to help me to find an appropriate franchise! Then one other e-mail the identical afternoon saying the identical factor once more!
Whoa buddy boy!! There’s a massive distinction in contacting a web site for gross sales data and soliciting assist from a Fyers Sub Broker franchise dealer who thinks he has an unique settlement with me for all future gross sales together with my first born baby. (Truly could not give that one away)
Oh, and I NEVER did get my promised gross sales data!
Guys, if you’ll promise one thing not less than you would ship on that promise together with all of the promoting.
The factor that actually ticked me off about this one was the truth that if they’d stated “We’re franchise brokers and we wish you to think about us if you’re pondering of shopping for a franchise restaurant. That can assist you make that call we’re capable of move on some gross sales figures on restaurant franchises which may be of curiosity.” Then fantastic, I am in. However these people did not do any of that.
It simply brings dwelling the message that unscrupulous advertising and marketing practices – on this case a false hook – solely find yourself hurting your picture and your enterprise. Providing good stable data in alternate for an e-mail deal with is nice advertising and marketing apply. Providing the the knowledge with no intention of delivering just isn’t!