Most insurance coverage brokers will let you know that referrals are their finest supply of latest enterprise. They have an inclination to have increased shut ratios, retain longer, and change into a number of line shoppers. What extra are you able to ask for? But it surely’s essential to have a technique in advertising and marketing for referrals. Listed here are a couple of concepts to get you began in 2011!
Create a easy program to reward shoppers who refer mates or household for a quote. Take into account providing a small greenback reward for a quote (not depending on the sale) corresponding to lottery tickets or $5 reward playing cards at Starbucks, Walmart, or for gasoline! These normally aren’t sufficient to be a significant incentive, however are somewhat shock that individuals get pleasure from receiving. Ship together with a pleasant handwritten Thank You observe for a private contact.
Take into account getting into every referral right into a month-to-month company drawing. The drawing could possibly be for a bigger reward certificates (corresponding to dinner at a restaurant), film tickets, and even money. Goal to make your month-to-month drawing valued somewhat increased, corresponding to $30-50. Some agence de communication nice can even preserve these names entered right into a year-end grand prize drawing for TV’s, buying sprees, and extra. (Keep in mind to test together with your state Division of Insurance coverage relating to guidelines on rebating, money prizes, and making rewards depending on gross sales! It may well range from state to state!)
As soon as you’ve got completed establishing your program, the important thing will likely be holding it in entrance of your shoppers on a constant foundation. Social media is the proper manner to do that!
* Take pictures of prize winners and get their permission to submit to your Fb account.
* Often submit your program particulars (or a photograph of the flyer) to your pages.
* Write standing updates and ASK for referrals. – “We wish extra shoppers identical to you! Refer your finest pal to our company for a quote and win our rewards!”
* Get inventive! Create movies and submit to YouTube and social media profiles all year long to maintain your referral program contemporary. Right here is a superb instance from my consumer Tim Blackwell of InsuranceDude.com in Ventura, California. Tim created an awesome (however easy) video when he held the drawing for his referral grand prize in December. In just one month, it is had over 150 views and many feedback on his Fb web page!
* Many businesses additionally donate to an area charity for every referral. This may be a good way to point out your help of the group, give again, and create some PR buzz!
Keep in mind, if you wish to improve referrals…make it a degree create a technique and marketplace for them! And begin now!
Robyn Sharp is CEO of Sharp Social Media, an organization dedicated to serving to insurance coverage brokers use on-line social media web sites like Fb to develop their company.
Should you preferred as we speak’s concern, you will love Robyn’s dynamic social media advertising and marketing merchandise that will help you market and develop your company – starting from Fb Web page designs, the Company Social Media Blueprint, Web Lead workshops, and our low price Company Social Media Updates program!